Thanks for stopping by.

I'm an award-winning Associate Creative Director (copy) and strategist specializing in travel, hospitality, health, and fitness. I've written for brands worthy of a name-drop, including Holiday Inn, Royal Caribbean, Celebrity Cruises, Zumba Fitness, and HBO.

Before copy, I was a media planner (FCB and Crispin Porter + Bogusky) and agency account manager (GfK MRI, now known as MRI-Simmons). After several years of coveting the life of an ad creative, I officially traded in crosstabs for hashtags.* Copywriting is my passion, though I owe it all to my strategy roots. Great ideas fashioned from powerful insights only work when led by smart strategy.

*I admittedly still make "to do" lists in Excel for kicks.