Erika B. Chassner

In 2018, we conducted a full audit of messaging directed towards guests inside their stateroom. It appeared our guests encountered seemingly endless pieces of collateral—directional signage, letters, flyers, poster, and more—throughout one sailing. Our goal was to create a uniform and consistent set of materials that elevated the onboard experience and eliminated any extraneous communications. We refined the messaging for necessary assets, infusing our signature witty tone and clean design. The end result is a collection of upbeat, engaging materials that work together seamlessly and purposefully.

*WINNER OF SILVER ADDY

Various assets created as an in-house senior copywriter at Royal Caribbean International, on the Royal Caribbean and Celebrity Cruises accounts.

Zumba's Party in Pink campaign is a Zumba charity initiative dedicated to breast cancer prevention. Tasked with creating fresh content for a pre-existing campaign, we were able to tell a new story that resulted in a total of 800 Zumbathon charity events in 33 countries.

Over $500,000 was raised and donated to the Zumba Global Research Grant for Breast Cancer Prevention. The social media campaign resulted in the highest number of Facebook likes of all unpaid Zumba likes for October 2014 (12,000 likes, 200 comments and 11,000 shares). 

There were 30 deliverables including digital content, video, social media, print, and email assets. 

Zumba Wear is a proprietary active-lifestyle apparel brand. At Zumba Fitness, I created content for all things Zumba Wear— from product naming to engaging copy descriptions and consumer email communications. Here's a sample.

I was tasked with creating fun and engaging copy to motivate the HBO Caribbean sales team. I developed two brochures (only one is shown below). Design is by The HelADeria Agency.

Freelance writing I mostly did for fun... and the occasional awesome freebie.